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Usually ships in 1 business days | | | Filled with pragmatic insights, proactive strategies, and best practices, The New CFO Financial Leadership Manual, Second Edition is destined to become your essential desktop companion. This thorough guidebook is essential reading for the CFO requiring an overview of strategies, measurement and control systems, financial analysis tools, funding sources, and management improvement tips. | | | |
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| | Product Details | | Author: | Steven M. Bragg | | Hardcover: | 456 pages | | Publisher: | Wiley | | Publication Date: | February 02, 2007 | | Language: | English | | ISBN: | 0470082003 | | Package Length: | 10.0 inches | | Package Width: | 7.1 inches | | Package Height: | 1.7 inches | | Package Weight: | 2.05 pounds | | Average Customer Rating: |  based on 4 reviews |
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| | Customer Reviews | Average Customer Review:
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Good summary of a CFO job Nov 11, 2008
I find the book well written for its purpose. It does not give you technical advice, you are supposed to know that, but what are the main areas of responsibility of a CFO and how to organise practically your finance department. It is very good for somebody new in the job or for young organisations striving to define processes and responsibilities. It is easy to read and focused on important things that a CFO should manage.
 The New CFO Financial Manual - Review Feb 08, 2008
Very well comprehensive, organize, and with a new perspective of the CFO role in the industry. Appendix C is very interesting and very detail in all aspects of Due Diligence. In my opinion this is a great book and I encourage all financial students and practicians to buy this product for professional reference.
11 of 11 found the following review helpful:
 Caveat emptor Mar 09, 2007
I browsed the book and found the table of contents to contain many interesting topics. With the "surprise me!" function, I happened upon the Sale and Leaseback discussion, a topic with which I am familiar professionally.
In my view, the author completely failed to grasp sale-leaseback decision analysis. Leasing is another form of debt financing (with some nuances), which can be very expensive and administrative. Rating agencies and competent creditors will simply capitalize your lease payments (at the cost of debt) and treat it as debt. It actually reduces your debt capacity, not increase it as the author suggests (in his excess cash example). Also, having idle excess cash to borrow against is expensive as the cost of debt exceeds the returns you can use on cash. And buying shares (i.e. returning capital) to "prop up" the share price is an irresponsible, simplistic and inaccurate view.
The treatment of the topic surprised me. God help the company with a CFO that would think as the author does.
32 of 33 found the following review helpful:
Everything you need to know in finance - superb! Jul 14, 2004
I found this book very complete and comprehensive as a reference source. It covers the strategic and operational perspectives of the finance function. This is one of the best "CFO" books, together with "CFO Architect" and "CFO Handbook". A little bit overpriced - I would have put it in the US$60 range. Reading this book is like taking an advanced course in preparing yourself for the CFO career. It is very didactic and straightforward. A recommendation for the author: in a future edition, you might consider expanding on the topics of international finance, value based management and corporate restructurings.
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